Platinum Jewelry 101: What to Know Before You Buy

Labeled 'pure platinum' must be 90-95% pure, ensuring endurance and a lasting white sheen without tarnishing over time.

Platinum Purity

Unlike gold and silver, platinum uses a standardized quality mark (e.g., Pt 1000) to indicate its purity.

Hallmarking

Platinum is rare, requiring 10 tons of ore for just 1 ounce. It’s valued and used in high-status jewelry, with only 90 tons made annually for jewelry.

Rare Metal

Annually, only about 90 tons of platinum is used for jewelry compared to 2,700 tons of gold, highlighting its rarity and exclusivity.

Platinum vs Gold

Platinum is heavier and stronger than gold, making it ideal for secure settings and lasting durability, particularly for engagement rings.

Strength & Weight

Multifocal lenses offer clear vision at near, intermediate, and far distances with a smooth transition. Available in standard, premium, and elite versions for different levels of clarity.

Platinum vs White Gold

Clean platinum with a non-abrasive cleaner or brush in warm water. Regular polishing helps maintain its shine and remove patina.

Maintenance Tips